Throughout the Rebbe's Nesius, the Rebbe introduced and established many new campaigns & projects. However, there are a special group of projects that stand out with a famous Hebrew name: The Mivtzoim - The Mitzva Campaigns. These were a selection of seemingly common Mitzvos - many of them found in the Chumash - but there was a certain weakness in some of them. The Rebbe worked on strengthening these Mitzvos by speaking about them at Farbrengens. The Chassidim enthusiastically spread the word, practicing active involvement all around the world. Slowly but surely, the world was becoming a better place, preparing for Moshiach to come.